Widgets

A clear leaderboard for every inbox.

Rank people or groups by their current totals, with an optional highlight for the recipient.

Referral leaderboard ranking five people by confirmed referrals

A real render produced by DynaMail’s image pipeline.

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How it works

Every DynaMail widget is a plain image URL. Design it in the dashboard, then paste the URL into an <img> tag — or your email editor’s image block — like this:

Example embed snippet

<img src="https://img.dynamail.io/widgets/YOUR-WIDGET-ID/render.png?me=Alex%20Morgan" width="360" height="384" alt="Referral leaderboard with Alex Morgan highlighted" />

YOUR-WIDGET-ID is a placeholder — every widget you create gets its own id. The file extension requests the output format — gif, apng, webp, or png. Depending on the design, an animated widget may be served in an animated format even when a static extension is requested.

DynaMail renders when the image is requested and briefly caches the result. Email clients and their image proxies can also cache images, so a later open may reuse a previous response. No script, no custom HTML, nothing for your email platform to strip out.

What it’s for

  • Referral programs — rank confirmed referrals by person
  • Communities — show groups ordered by points earned

Personalize it in the URL

The data behind the widget — its values, chart points, and text placeholders — can come from the URL. Append query parameters, or your email platform’s merge tags, and each recipient’s open renders from their own data.

?me=…Supply an exact participant name to highlight when it appears in the rankings.

Frequently asked questions

How are leaderboard rows ordered?

Rows are ranked from the highest total to the lowest, with stable ordering for ties.

What if the recipient is not shown?

The leaderboard renders normally without claiming that the recipient appears in it.

Will it render in Outlook?

Yes — the widget is a standard image, so it displays wherever images do. The URL extension requests the format (render.gif, render.png, render.webp, render.apng); depending on the design, an animated widget may be served in a compatible animated format even when a static extension is requested. Leaderboards are static PNG images.